About Catfluence

Hi there, my name is Harris Baker, and I am the Founder and Chief Feline Officer of Catfluence! I’m going to try to keep this bio short-ish (as a writer at my core, that is challenging for me), but for more about me and my story, check out this blog post.

My experience with cats started when I was a baby, with my dad’s cat, Ativan, but it wasn’t until 2013, when I got a cat named Doober with an ex-girlfriend, that I truly became a “cat guy”. After a tragic accident cut his life short, we got two new cats, Elliot and Olivia, inspired by Detectives Elliot Stabler and Olivia Benson from Law & Order SVU.

In 2014, I began working in digital marketing, and had the opportunity to work closely with influencers and brands. I created an Instagram account for Elliot and Olivia after a few months, having come across Grumpy Cat and Lil Bub’s pages (RIP to them both). One day in 2017, I was laying in bed messing around on Instagram, and decided to start a few accounts to experiment with – one associated with a sports blog I wrote in college, one was a feature page for models, and the other, Catfluence, a feature page for cat influencers and influencers with cats. A few months went by where I posted several times a day on each, but the one I stuck with was once again, Catfluence.

In the years since, I have expanded into most popular social media platforms, and continue to experiment with new ideas and channels. I publish at least one blog a month, have built a large email list for newsletters, drop new merch periodically, host a yearly “March Meowdness” competition, and have cultivated strong affiliate and “catfluencer” relationships. I’ve also been able to give back to the cat community by donating my time and resources to non-profits and rescues, which was not my initial intent, but has become something I’m very passionate about.

So, what’s next? Well, I plan to keep growing my audience and network while challenging the norms of a traditional “crazy cat person”. I’ve made several guest podcast appearances, and plan to do more, purrhaps even launch my own ;). I’m also active in the crypto, NFT, and web3 spaces, so you can expect some big things with Catfluence in the metaverse in 2022.

Stay tuned…